What is Magento


Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution. A demo is available at http://www.magentocommerce.com/demo


Features


Magento eCommerce Platforms provide the scalability, flexibility and features for business growth. Magento provides feature-rich eCommerce platforms that offer merchants complete flexibility and control over the presentation, content, and functionality of their online channel.

Some Features are:

  • Marketing Promotional
  • Analytics and Reporting
  • Search Engine Optimization
  • Site Management
  • Catalog Management
  • Catalog Browsing
  • Product Browsing
  • Mobile Commerce
  • International Support
  • Shipping
  • Payment
  • Customer Accounts
  • Order Management


Advantages of using Magento


Magento has become one of the most commonly used open source solutions. This is due to several reasons; firstly it has user friendly interface and great usability that can suit all online store owners’ needs appropriately.

Magento is e-commerce software that provides with numerous options and supports layered one page checkout. The users of Magento can save time while making the choice of their products by simply using the dropdown menus in Magento. With dropdown menus, a user can generally pick a product option, prices option, and colors option and so on easily from one page itself.

Magento also supports multiple shipping addresses for the online shopper’s convenience within a single transaction. Hence, it is most compatible way for shopping bringing in good profit to the store owners as they can provide these kinds of unique advantages while making the purchase. This also makes sure that the international clients are satisfied too.

Magento has powerful functional to attract with the third party application using SOAP and XML RPC services on best secure way.. To attract with third party application Magento eCommerce uses it’s best Magento API where a Magento web service developer can easily fetch the entire open data from the third party websites. Magento security is on top which prevent to leak data while doing fetching operation using web services.


Magento Versions


Magento Enterpirse Edition


Magento Enterprise Edition is a robust, powerful and flexible eCommerce platform that can scale to support the largest online stores. Packed with market-leading merchandising capabilities and backed by Magento’s expert support team, Enterprise Edition can help take your online business to the next level. Learn More



Magento Professional


Magento Professional Edition shares the same base as Magento Community Edition, with additional revenue-generating features not found in the open source Magento Community platform. The Professional Edition is provided under warranty from Magento, and supported by Magento Solution Partners.Learn More



Magento Community


Magento was born as open source software. The reason this edition is called “Community” has its basis in these origins. This means that you, and anyone around the world, are free to download Magento, and make any modifications you may need to suit your requirements. Magento has had tremendous growth and with this growth there are now over a million people around the world who have downloaded Magento, and many of those have developed customizations, extensions and other changes. The Magento community connects on the Magento Community site forums to share their knowledge, assist each other, exchange tips and tricks and to offer support. Development of the Magento Community Edition continues at a rapid pace through this model, providing a basic and powerful solution for small shops looking for a state-of-the-art eCommerce platform. Learn More



Magento Go


The power and flexibility of our enterprise level solution has been integrated into Magento Go. Magento Go was specifically developed for small and emerging businesses that need a premium, PCI-compliant hosting infrastructure but do not wish to host the site themselves. For larger merchants who sell enterprise level products. Learn More